As a business owner, do you know what you should expect from your internet marketing company? Many small business owners spend money on hiring digital marketing experts but if you ask them what precisely they are paying for they will not have a clue. It is important to know what you are paying for so that you can know whether you are getting it or not. If your internet marketing company is not doing the following then you are getting less than you paid for:
Putting everything internet related together. Internet marketing is comprised of many different areas there is a website designer, a website coder, a search expert, a content developer and more. It is the job of the internet marketing company to make sure that all these people are working together in a coordinated fashion.
They should be doing search engine optimization. This is the process through which your website gets visibility online. It ranks websites and eventually, of done right, the websites will end up on the first page of search results. This is a big part of internet marketing.
They are also in charge of making sure that any money that is spent online is bringing back good returns. This is money which is spent on things like PPC and Adwords. It is their job to make sure that the money brings favorable returns.
Your internet marketing company is in charge of your online reputation. No matter how much you try, there are customers you cannot please and if they go online and write negative things about your business then you may lose clients. It is important that all online comments are tracked so that negative ones can be dealt with.
It is the job of a digital marketing company to track all kinds of statistics using the right tools. They will track things like who is coming to your site, how long they are staying, which pages are visited the most, which geographical regions the visitors are from and so on. This information is used to adjust marketing strategy as needed.
Your internet marketing company should steer your online strategy. You are the business owner but they are the experts. If they see your business heading down the wrong road when it comes to online marketing it is their job to guide you back to the right one.
Any good internet company teaches their clients what they need to know. They tell them what they are doing, why they are doing it and how it will benefit the business. They give them information that can help them make the right decisions.
Your online marketing company should be reporting to you on a regular basis. You should agree on benchmarks early on so that you can know what to expect. They should report to you on things like ranking, conversions, how much you are spending compared to how much you are getting and so on.
Your internet marketing company is in charge of social media for the business. It is their job to set up accounts, post new information and engage in the conversation with users. They are also supposed to manage any negative comments that may emerge on social media.
If your business doesnt already have a blog it is the job of the internet marketing company to design one. They should develop content for it and post on it frequently. They should also post on other blogs so that they can create back links.
It is the role of your digital marketer to do keyword research. Your website will only be found if you have the right combination of keywords. It takes time to do keyword research but since your internet marketers are experts it shouldnt take them too long.
These are the basic things that internet marketing company should be doing. Now that you know, are you getting full value for your money?