The way your business website is designed is very important it has to grab a users attention long enough for them to absorb content and make the decision to either buy from you or leave you their email address. The problem in Indianapolis as with many other cities across America is the fact that there are so many web design companies that business owners get confused as to which one to go with. You dont have to take a gamble if you know what to look for in a website development company. Look for the following qualities:
Do they have a portfolio?
This is the only way that they can show you the quality of their work. A portfolio shows previous and current clients. As you look at the portfolio check whether there are businesses similar to yours but not necessarily the same. If yours is a small business, for instance, do they have small businesses in their portfolio? Because if they have only worked with big businesses they may not have the skills necessary to create a website that is effective for a small business. You should also ask for the contact details of 2 or 3 clients so that you can call them for references. The most important question to ask when you call them is this: would you hire this website design company again if you needed a new website?
Do they develop content for you?
Your website exists for one reason only to pass on the kind of information about your products or services that would encourage users to do business with you. If the content that is on it is not up to standard then you are wasting both time and money. Find out whether the company will create content for you. If yes, what kind of input do they need from you? For them to create effective content they have to understand your brand and your objectives. They should be able to interview you to get the necessary information. If a web development company fails to do this they are not as good as they claim to be.
Will they do SEO?
Search engine optimization, or SEO, is the process through which you site becomes visible. If done well (and consistently over time) your site will eventually appear on the first page of search results for relevant keywords. Ideally, the web design company should be able to create your website and also SEO it so that users can get to know that you exist.
Will they create a mobile responsive website?
Google is now forcing all websites to be optimized for mobiles and tablets. It is easy to understand why almost 20% of all internet users access it from mobile devices. As of April 2015, Google will give priority to sites that are mobile optimized. The Indianapolis web design company that you choose should have the capability to provide you with a mobile responsive website.
What do they do in terms of support?
Website support is as important as website design. You need to be able to get support in the future in case you get technical difficulties. In case you want to change or add content or in case you want to expand your website. You should be careful to choose a web design firm that provides support to their clients. Dont just accept them because they say that they do find out how long they take to respond to clients and how long they take to fix problems.
Who will host the site?
It is very important to think through the issue of hosting carefully. First, you want a host who gives you enough bandwidth to make your website fast. Second, you want a host who has minimum downtime. If the Indianapolis web designer you choose says that they will get you a host you should ask them which one they work with and do some research to make sure that they offer good speeds and have little or no downtime. You have the option to find and pay a host yourself.
How long does it take to design the website?
You dont want to wait 6 months while a web developer designs your website. Websites can be up and running in a few days, even a few hours depending on the design. You should be able to agree on a delivery timeline you are happy with.
What will they charge you?
Cost is important dont pay more than you should but dont forget that expensive doesnt always mean good.