SEO has become critical in marketing of all kinds of businesses. It is the process through which your business gets ranked online. To explain it in a nutshell, Google has issued guidelines for websites. Those that are very good at following those guidelines get rewarded by being moved closer and closer to the first page of search results, eventually ending up on it. Why is it so important to be on the first page for relevant search terms? Because it is here where users look – they will hardly venture to page 2 of search results. To get SEO right you have to hire the right expert to do it for you. It is complicated and time consuming so you have to make sure that you get the best in Indianapolis. Here is what you should take into account when choosing a search engine optimization company.
•;; ;The first thing you should look at is how well they are ranked themselves. They say that charity begins at home and this is very true for SEO. The company that is promising to get you well ranked should be doing very well themselves. If they don’t have a good ranking it is likely that they will not be able to get you what they promise.
•;; ;Assurance of positive results is important but you should be careful when it comes to SEO. Anyone who tells you that they will get you on the first page of search results in a week or two is lying to you. SEO is a process and not an event. It takes time to get results and it is affected by many factors. The age of the website, for instance, affects how fast it will rank better – older websites have a better chance. While you want to be assured of good results, there are no real assurances in SEO.
•;; ;Look at track record. How many companies have they helped rank in the past and how long did it take them? Ask references for the last 3 clients that they worked for. When you call them find out whether they were happy with services rendered. You should also look online to see what kind of testimonials they get and whether there may be comments about them on the Better Business Bureau.
•;; ;Find out what link strategy they use. Links are very important in SEO but unfortunately, it is very easy to get them wrong. Some SEO companies buy links for their clients which doesn’t help them at all. All links should be organic. There are also some who use private blog networks to generate links. While these are effective in increasing ranking, you should be aware that Google is now de-indexing all sites that are connected to private blog networks.
•;; ;You should choose an Indianapolis SEO company that you can communicate with. Communication is important because that is how you know whether goals are being met and whether there should be a shift in strategy. At the beginning, the company should ask you a lot of questions so that they understand your brand. After that, they should send you periodic reports showing the results of their work. You should agree in advance what benchmarks you will use to measure success. These can be things like page rank and number of leads generated.
•;; ;Customer service is also important. You want to work with an SEO company that respects you and that is there for you when you have questions. Ask them what their response time to issues is.
•;; ;The best SEO companies usually have different packages for different customer budgets. The most basic usually just consists of SEO but the more expensive ones can include other services.
•;; ;Do not pick a company because of its size. Instead, look at the results that they can achieve for you. Some of the biggest SEO companies in Indiana have produced unimpressive results. Some of them even outsource the work which means that they have no control of the results. Look at the quality of work instead of size – sometimes it is the guy working out of his garage who will give you the best work.
•;; ;Are they willing to share information? SEO is a technical subject and although you may not want to learn to much about it, the company that you choose should be able to explain the details of their strategy in a way that you can understand. They should be able to tell you why they are doing what they are doing and how it will help your business.
•;; ;Lastly, when it comes to SEO you have to be very patient. No matter who you hire, you cannot expect to see results overnight.
These tips are enough to guide you to the best Indianapolis SEO company for your business.