Your small business in Indianapolis needs internet marketing it is the only way your brand will be seen in the jungle that is the internet. There are probably hundreds of internet marketing strategies that that could be used but what matters more is the Indianapolis internet marketing company that you choose. If you choose poorly you will be throwing away money and you will also be losing valuable leads that you can convert into cash. With so many companies now claiming that they are the best at digital marketing, it is easy for you to get confused by all the hype. As a small business owner it is important that you know how to find the best among them. Look for the following:
Are they really in the internet marketing business?
As we have already mentioned, there are many people who claim that they are internet marketers when really what they are is computer savvy. You want to find a company that is properly versed with all kinds of internet marketing strategies. Start by visiting their website and subscribing to their newsletter. Look at their websites ranking using tools like Alexa which tells you how well a site is rated by Google. If they are internet marketers they should have done a good enough job on their own website to get a good ranking.
Have they worked with businesses like yours before?
To know this you have to look at a portfolio. It is important to go with a company that has worked with small businesses like yours because they come with specific needs when it comes to internet marketing. The company that you choose should also be well versed with your industry basically, the more they know about your business and your brand the better their internet marketing strategy.
Are they up to date with trends?
This is hard to know because you are not an expert itself but again, looking at their website tells you how well updated a digital marketing firm is. See what kind of information they provide for potential clients. In the about us page check to see what they say about themselves. If they have a blog (and they should) you should also look and see whether it is up to date. Follow them on social media to see how they interact with users.
Do they have proper performance management tools?
This is one are where many business owners fail they spend money on internet marketing companies without measuring results on a regular basis. The internet marketing company that you hire should provide tools that measure the results of their digital marketing strategy. Results will include things like the number of leads that are derived online every month, the number of online sales and so on.
Try as much as you can to hire an Indianapolis firm
It is important to hire locally because you can meet, discuss strategy, they can come to your business to get a better feel for the brand and if there are problems, you know where to go to get answers. Hiring a company online without meeting them is risky you may pay them only for them to do nothing (or do a shoddy job). Insist on an Indianapolis digital marketing firm and make sure to visit their offices before you commit.
Do you get progress reports?
This is not to be confused with performance management reports. As a business owner, you want to know what is happening on the online side of your business. You should know the strategy that is in place and you should also know when that strategy changes. Find out how often you will get progress reports most companies apprise their clients at least once a month.
How much do they charge?
You are a small business with a limited budget and you dont want to pay a dollar more than you have to. That said, dont settle on a company because they are cheap go instead for the quality of work that they deliver.