Are you aware of the phenomenon today that is called “YouTube”? I remember back when Google paid a very large amount of money for this start-up company that was allowing people to put videos, their own videos, online for other people to just watch. I remember thinking to myself; “why would other people even care about someone else’s personal videos”?
Well, as you can see it would not have been a good thing for YouTube to be relying upon my vision for forecasting the future! Fast-forward a few years to today’s world and we see that YouTube has blown up and become wildly popular with not only teenagers, who probably consume the most content from YouTube, but also with businesses as well.
Let’s take a look at some statistics recently compiled showing exactly how much YouTube has become a big part of the total amount of online content that is consumed daily.
What is the overall reach of YouTube?
- 1 Billion people use YouTube
- There are 4 Billion video views per day
- 1 Billion of these views are mobile views
Who uses YouTube?
- 43% of Baby Boomers
- 58% of Gen X’ers
- 81% of Millennial’s
- 82 % of Teens 14 – 17
- 9% of Small Businesses
There are some really good takeaways to be gleaned from the data presented above. The most obvious one is that ‘video content’ as a means of imparting information is extremely successful and is here to stay. There are two additional items of note that stand out as well and these you really should pay attention to.
- The large amount of video content that is viewed via a mobile device. A full ¼ of all views in a day. If you have or know a teenager, then you most likely see them glued to their phone (on YouTube) a significant amount of the time. This take-away points to demographic information that should not be ignored if your product or service is targeting anyone below the age of 30. They may see and respond to content on your companies YouTube channel before ever making it over to visit your business website. This is significant and do not ignore this statistic.
- Only 9% of small businesses are actually using YouTube. That is an extremely low number of businesses that are trying to use YouTube as a marketing channel. In my experience even for those businesses that ‘are’ using YouTube, they are not using it effectively or to their marketing advantage. This presents a huge area of opportunity for those businesses who choose to engage with YouTube and use it to cultivate new leads, more clients and build their overall online brand.
Video usage is very high and the competition among small businesses is extremely low! Having a video ranked in YouTube & Google for a keyword related to your niche gives you a powerful tool to leverage for your business and provides you with an effective way to target your customers and drive traffic to your business and/or website.
What about the expense to make a video?
Today’s video consumer uses YouTube so much that they have subsequently been trained to watch all kinds of videos. 95% of the videos being consumed are NOT high production videos. The average YouTube user does not expect the videos they consume to be professionally produced. In fact, they rather prefer a video that is NOT produced and looks just like normal life. This is now a reality TV society and most viewers prefer videos that give off a “real” vibe. Most people looking to engage in business with someone like to see the real person behind the business. They do not want to feel like they are being “sold” with highly polished and professionally produced videos made for just that purpose. Make your video right off of your iPhone. Just be yourself and talk to the camera just as you would if you were face to face with this person. This builds a high trust factor and makes conversions a lot more frequent.
How do I get my video’s noticed, or seen?
YouTube is owned by Google, as I alluded to earlier, and so Google loves video content and awards it a little more ‘rank juice’ as we call it in the industry when they rank web content. YouTube also has a ranking algorithm that they use in order to rank video content for specific search terms (keywords, phrases) that works similar to how Google ranks websites.
Video content on a YouTube channel can be optimized for rankings just like regular websites can. This can be utilized to get your video content on the first page of YouTube, the Google video tab, and even in the real Google search engine results. Just like ranking a website, the higher up your video content shows up, the more traffic (views) you stand to get. The more views your videos get the more opportunity you have for conversion.
What can a video ranking do for my business?
Let’s say that your business website is currently not ranking on the first page of Google for any keywords related to your products or services. A quality search engine optimization campaign can take several months and cost thousands of dollars in order to reach and maintain a solid page 1 ranking on Google for traffic bearing keywords.
Whether you are in the process of working through an SEO campaign or do not quite have the funds yet to engage in one, ranking video content on YouTube can be utilized to bring in those needed leads and/or clients to help increase your business bottom line.
Ranking video content is easier and quicker than straight up website ranking. This is mainly due to the nature of the platform and the lower level of competition. This is a great option for businesses who want to attract more customers and secure more leads without having to spend the added monthly cost of full website optimization. It is also great for building brand recognition and trust among your specific niche of potential customers.
We here at Indianapolis SEO (an SEO Tyrants property) are really all about helping your business grow. We want to provide good information and as much education on SEO (Search Engine Optimization) as we can. This is so you can make an informed decision on how you want to maintain your online business presence. Whether you choose to do it yourself, learn about the process and bring it in house for one of your existing employees to manage, or even if you choose to go with an established firm to manage it for you. It is to your advantage to understand why SEO is important for your business and what types of things are involved. Just remember one thing, your website can be and should be your #1 sales person!
If you would like to read more about quick ways to bolster your website rankings check out our blog post “Do You Hate Your Business Website” or go here to down load a free 20 Point SEO Checklist for Ranking on Google.
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