SEO FOR BUSINESS.
If you are a business owner then I don’t need to remind you about how much time you do not have for all of the things that you need to do or get done. You are the one person who is constantly thinking about all aspects of your business. Where it needs attention, what issues could become bigger problems and what things that you accomplished last quarter are now creeping back up on you again. The stress is familiar and the pressure never stops. Truth be told though, you would probably miss it all if it went away tomorrow, because you love what you do, the whole process.
Here is something that you maybe have never given any thought to. Google is really just a business, albeit probably a little larger than yours, but a business just the same. They actually have customers that they are trying to serve and provide a service to. Their primary service, their main product is producing “search results” to anyone searching anything on Google.
We use search engines all of the time now. Google says that over 80% of people now use a search engine first to find something they are looking for. That is quite a number. It is almost second nature for us now. Think about this a little more, Google “wants” to offer up to you the most relevant search results, to match as best they can what it is you are looking for, based upon whatever it is you typed in. As you are aware, there are literally millions of websites and destinations out on the web. Google needs to be able to give you, very quickly, the best results in the most likely order of those results providing you with the information you are looking for. They can only accomplish this task IF they know what information is out there.
The Google bot routinely crawls the entire web and makes an “index” of what it finds. Google needs to be able to tell what your website is about, what services or products or information you are trying to provide. There are several additional things that Google also wants to know about your site and they take this information into consideration as well when they decide how relevant your site might be as a result to a given search term. These are things like;
- Your website structure. (build platform, layout)
- Is the website mobile device friendly? (Does it display properly on a mobile device? Google now says that up to 60% of all searches are from a mobile device. Google automatically cuts your ranking score by 50% if your website is not mobile friendly.)
- Your website age.
- How many pages does your website have?
- How much content is on your website?
- How is that content being presented?
- Is the content relevant to the subject matter or is it spammy? (fake, not relevant)
- The number of images and how they are tagged.
- How much traffic (site visitors) does the website get?
- How long do those visitors stay on the website?
- How many pages do they visit while there?
Additionally, if your website is a business and/or a brand there are several other factors that Google looks at beyond just your website. Like;
- Do you have any business directory listings? (Yellow pages online, Yelp, Bing)
- If so, does the information in all of them match? (name, address, Phone #, brand statement)
- Do you have other online related profiles like “Social Properties”? (Google+, Facebook, Twitter, YouTube)
- Do these social properties look to be completely filled out and utilized? (Do they look active?)
- How much interaction is there between all of these social profiles and the website?
- Have any “Business” pages been verified for address and phone number?(Bing, Facebook, Google My Business)
All of these things beyond just your website matter to Google because it is the only way they can try and figure out if they can trust you, your business, your brand, and what it is you are selling or providing. They want to be able to provide the searcher with the best quality information they can find. It is not good business for Google to serve up useless or false, or questionable information sources.
I have only touched on a handful of the 100 or so factors that we know Google is looking at (Google doesn’t tell us everything they are looking at). As you can see it is quite a lot and it does all matter. Collectively, all of the factors work together in order for Google to give you a “relevancy score”, so every little piece you add or work on makes a difference to your score. That “score” shows up in your ranking position. The websites with the highest relevancy score, to a related search term or phrase, are served up on page 1 of the real Google search engine results. Google indicates that up to 70+% of searchers do not leave the first page of those results and choose to engage with something they find on that first page to get their information or solve their problem.
This is an unfortunate and harsh reality! If you are not on the first page, you are already losing at least 70% of your potential customers!
You need more business. You need to be running your business. You do not need the extra stress and headache of trying to carve out time from your busy schedule to take care of the online presence of your business. But, if it is not taken care of your website is really nothing more than a product information page for your existing customers who already know and use your products and services. It is NOT being used as an effective sales generation machine that is working for you 24/7 putting your brand out there in front of potential customers. Someone searching for a product or service you provide is already pre-qualifying themselves as a very strong lead that is ready to be converted into a customer. If you are not getting some of them, someone else is.
All businesses are not the same size and not all businesses need to work on the same things in order to shore up their online presence. Each business is different and some may need help in more areas than others. If you have the time and want to do these things for yourself you can absolutely do that. Search Engine Optimization is not magic and it is not even rocket science. Granted, anyone who has a track recorded of being successful at it may be able to accomplish it easier and quicker, but anyone can learn to do it. There are also automated tools that a person can purchase to greatly assist in some tasks and fully preform others. There are also tons of cost-per-month services to help someone track and manage ranking, traffic and problem areas.
We here at Indianapolis SEO (an SEO Tyrants property) are really all about helping your business grow. We want to provide good information and as much education on SEO (Search Engine Optimization) as we can. This is so you can make an informed decision on how you want to maintain your online business presence. Whether you choose to do it yourself, learn about the process and bring it in house for one of your existing employees to manage, or even if you choose to go with an established firm to manage it for you. It is to your advantage to understand why SEO is important for your business and what types of things are involved. Just remember one thing, your website can be and should be your #1 sales person!
If you would like to get a free website analysis of how your current website is preforming please go here.
If you would like to take a deeper dive and let us give you a no obligation work up of how to fully market your business online, please visit our website and fill out one of our Discovery Forms.